Why do I need a videographer?

2023-08-31T11:35:35+01:0031 August 2023|

The growth of social media has driven videos up the content agenda. Google owns YouTube, prioritising video content in its search results; while YouTube itself is actually now the second [...]

Do I need professional photography?

2023-08-31T11:35:12+01:0031 August 2023|

While photos taken on a smart phone can be very useful for social media, creating a bank of high-quality, professional photography is a must to support professional marketing activities. From [...]

What are backlinks?

2023-08-31T11:34:41+01:0031 August 2023|

Backlinks are links on third-party websites that point to your own. You can get backlinks through PR activity and social media content, for example. High quality back links (those from [...]

What is structural SEO?

2023-08-31T11:33:58+01:0031 August 2023|

Search engines not only take into account the content of your website when ranking it in search results, but also the user experience and what it perceives to be the [...]

What are key words?

2023-08-31T11:33:31+01:0031 August 2023|

Search engines are effectively question and answer machines. Key words refer to the phrases a searcher will put into a search engine to find information and products. There are various [...]

What is digital marketing?

2023-08-30T18:32:20+01:0030 August 2023|

Digital marketing is any activity using digital channels (such as websites, social media and email) that is designed to connect with potential customers. It uses a range of tactics, [...]

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