The growth of social media has driven videos up the content agenda. Google owns YouTube, prioritising video content in its search results; while YouTube itself is actually now the second [...]

While photos taken on a smart phone can be very useful for social media, creating a bank of high-quality, professional photography is a must to support professional marketing activities. From [...]

Backlinks are links on third-party websites that point to your own. You can get backlinks through PR activity and social media content, for example. High quality back links (those from [...]

Search engines not only take into account the content of your website when ranking it in search results, but also the user experience and what it perceives to be the [...]

Search engines are effectively question and answer machines. Key words refer to the phrases a searcher will put into a search engine to find information and products. There are various [...]

Search Engine Optimisation (SEO) is a valuable marketing tool that can drive traffic to your website. Getting your SEO strategy right can help raise awareness of your organisation or [...]

Digital marketing is any activity using digital channels (such as websites, social media and email) that is designed to connect with potential customers. It uses a range of tactics, [...]

This is a difficult question to answer as social media platforms are constantly changing their algorithms. The answer varies depending on the platform and what you are trying to [...]

Across all platforms, the most common age group using social media in the UK are 25 – 34 year olds. However, Facebook in particular is used by an older [...]

First, identify your goals and what you are hoping to achieve. Do you want to increase traffic to your website? Raise awareness of your brand? Boost sales? Engage with [...]