Think carefully about who you want to hear about your news and identify which media outlets they are likely to read. Tailor your press release to the needs of [...]

No. The old adage ‘A picture paints a thousand words’ has never been more true i and, ideally, every story needs a good quality, high-resolution digital image that media [...]

A press release is a formal communication between an organisation and the media, providing information on a story/development that may be of interest to them in a concise way. [...]

Media relations means working with media organisations to develop editorial content that communicates something about your organisation while adding value for the media outlet’s audience. Newspapers, magazines, radio stations, [...]

Not necessarily but if you want to make more people aware of your organisation, build understanding, change perceptions, educate decision makers or influence behaviour, PR almost certainly has a [...]

No. Advertising is predominantly aimed at directly increasing sales and is usually a single message pushed to the consumer. Public Relations is about managing an organisation’s positioning in its [...]

A lot of people think that PR stands for Press Release but it’s a lot more than that! PR is the acronym for Public Relations. Public Relations is a series [...]