The growth of social media has driven videos up the content agenda. Google owns YouTube, prioritising video content in its search results; while YouTube itself is actually now the second or third biggest search engine in the world. It’s no surprise – video is a great way to entertain, educate and inform your audiences! But while you can record a pretty effective video for social media on your smart phone, if you’re looking for a quality product that can be cut for use across different channels – from TV to YouTube to social media – we’d still recommend booking a professional who can help you storyboard your approach, advise on the latest technical developments, ensure your lighting and sound is right, source music and voiceover artists and more.