How many times should I be posting updates on social media?

This is a difficult question to answer as social media platforms are constantly changing their algorithms. The answer varies depending on the platform and what you are trying to achieve. Social media software specialists Hootsuite recommend the following:

• Instagram: Post between 3 and 5 times per week.
• Twitter (X): Post between 2 and 3 times per day.
• Facebook: Post between 1 to 2 times per day.
• LinkedIn: Post between 1 to 2 times per day.
• TikTok: Post between 3 and 5 times per week.
• Pinterest: Post at least 1 time per week.
• Google My Business: Post at least 1 time per week.

This may seem like a lot but you can work your way up to this, keeping an eye on how your social media is performing for your business as you go. Or why not start with one channel and build your campaign out from there?