First, identify your goals and what you are hoping to achieve. Do you want to increase traffic to your website? Raise awareness of your brand? Boost sales? Engage with and receive feedback from customers?
Once you know this, you can plan how to achieve it.
Which social media channels do your target audience use? How old are they? What sort of language and imagery do they respond to? What times of day are they most active on social media? How do the algorithms on those channels choose which posts to push and why?
Create a social media calendar, including deadlines, to map out what content you intend to publish, when and where. Then get creative!
All social media campaigns need good visuals for optimum engagement. There are various online tools that can help you to really bring your ideas to life including Canva and Adobe so explore which one works for you.