Search Engine Optimisation (SEO) is a valuable marketing tool that can drive traffic to your website. Getting your SEO strategy right can help raise awareness of your organisation or products beyond your existing customer base, even putting your offer in front of potential customers searching for your competitors. SEO takes a variety of factors into account, from the relevance of your website to a particular search term, to the quality of your website’s user experience, how it ranks against competitors and even the location people are searching from.

It is important to stay on top of SEO. The world of search engines is continually changing as they update their algorithms which can affect how your webpage will rank.