Across all platforms, the most common age group using social media in the UK are 25 – 34 year olds. However, Facebook in particular is used by an older demographic:

  • Facebook remains the most popular social media platform. 41% of Facebook users are 45 and over and 31% are 25 to 34.
  • The majority of Instagram users (49%) are female, and more than half are under 35.
  • Over 59% of Twitter users are between the ages of 25 to 49 years.
  • LinkedIn is used by almost 57 million companies worldwide. Over half (59.1%) of LinkedIn users are aged 25-34.

It’s good to remember these numbers when planning your social media campaign to help inform your messaging.