Which social media platforms are best for each age group?

Across all platforms, the most common age group using social media in the UK are 25 – 34 year olds. However, Facebook in particular is used by an older demographic:

• Facebook remains the most popular social media platform. 41% of Facebook users are 45 and over and 31% are 25 to 34.

• The majority of Instagram users (49%) are female, and more than half are under 35.

• Over 59% of Twitter users are between the ages of 25 to 49 years.

• LinkedIn is used by almost 57 million companies worldwide. Over half (59.1%) of LinkedIn users are aged 25-34.

It’s good to remember these numbers when planning your social media campaign to help inform your messaging.

*https://blog.hootsuite.com/social-media-demographics/