A press release is a formal communication between an organisation and the media, providing information on a story/development that may be of interest to them in a concise way. The story is typically summarised in the headline and first paragraph (who, what, where, when) before expanding out into more detail (how and why). It should include all the information a journalist needs to run a story, along with contact details should they have any further questions. Any detail shared in the press release can be published by the media outlet.