Finding your business in AI search
More of your customers now start searches with a question to ChatGPT, Gemini, Copilot or Claude than with a search engine. Generative Engine Optimisation (GEO) is the discipline of making sure your business shows up in those answers – accurately and positively.
GEO is a new name, but the work behind it is familiar territory for PR specialists.
AI tools build their answers largely from what trusted, independent sources say about a business – ie the same earned media coverage and reputation-building that PR has delivered for decades. The difference now is that this coverage doesn’t just win trust with readers; it directly shapes what an AI says about you, to someone who may never visit your website at all.
At Encore, we help businesses understand what AI currently says about them, close the gaps, and build the media and content presence that helps them improve GenAI citation frequency and accuracy.
From AI audits to strategic GEO delivery plans, get in touch to find out how we can help make sure you’re showing up well online, where you need to.
