Telling tales – getting your press release right
The humble press release can be an efficient way of bringing news to the media's attention. But with journalists receiving hundreds of emails each day, are they really the best [...]
Five common content mistakes that hinder lead generation
Lead generation is essential for business growth. A well thought-through marketing strategy is essential but, by identifying and overcoming common ‘buying blocks’, you can elevate your lead generation efforts and [...]
A new AI era for marketing and communications
From ChatGPT to Google's newest experiment Bard, generative AI is a hot topic nowadays. We see more and more tools trying to keep up with this trend by incorporating their [...]
Encore sounds right note with BetaDen
Malvern-based technology accelerator BetaDen has appointed Encore Communications (Encore) as its retained PR agency following a competitive public tender. Encore will be tasked with raising awareness of the accelerator [...]
