Booth Industries – Crompton Brochure

Booth Industries approached Encore Communications ahead of a major trade show, seeking a brochure to showcase their new high-performance fire door – the first in the world to remove cardboard-and-glue cores and deliver four hours of tested fire integrity.

With limited brand guidelines and a tight timeline, the company needed design, copywriting and print support to launch the product with confidence.

Booth Industries is known for engineering excellence, but lacked a modern, defined visual identity. To launch such a market-shifting product, they needed:

• A clear product story that highlighted engineering innovation
• A premium brochure design showcasing technical performance
• A fast turnaround ahead of their trade show
• A way to track engagement from brochure readers

This was more than a brochure job, it was a chance to help shape their future brand.

1. Story Refinement & Messaging Framework

Encore distilled the innovation into a strong narrative: ‘Engineering a new standard in fire protection.’ This became the anchor for the brochure’s messaging and visual direction.

2. Heritage Meets Modern Design

Encore created a set of design routes blending Booth’s 40-year industrial legacy with clean, contemporary design.

Services included:

• Full brochure design
• Copywriting
• Artwork & layout
• Print management
• Digital download version

3. Introducing Measurable Marketing

To support Booth’s future lead-generation goals, we introduced QR code tracking, enabling the team to monitor brochure engagement at trade shows and direct users to tailored landing pages.

• Delivered in under four weeks
  
• Praised at the product launch and trade show
  
• QR analytics now feeding into Booth’s marketing pipeline
  
• Design direction adopted into broader brand development
  

Encore’s work became the blueprint for Booth’s evolving visual identity – including future brochures, reports and website redesign.