Newman School of Nursing and Allied Health
In February of 2023, Newman University in Birmingham unveiled its new School of Nursing and Allied Health at its Bartley Green campus after investing nearly £3 million in renovations. Encore was appointed to handle media and public relations for the launch, creating a communication strategy that would generate interest and attract potential students to the university.
BetaDen – Communicating the Future
Launched in July 2018, BetaDen is Worcestershire’s first technology accelerator. The 9-month award-winning programme provides a package worth £50k including mentoring, business coaching, networking and office space. Encore was initially appointed to deliver PR for BetaDen between 2020 and 2023 – covering four cohorts of founder businesses.
Morley College London
Morley College London appointed Encore Communications to devise a short PR campaign to promote its newly-renovated North Kensington Centre for Skills. The campaign needed to raise awareness of the college and the variety of courses on offer among local people, while navigating political issues and sensitively handling the impact of the Grenfell tragedy on the college and its community.
Client Testimonials
“Encore is an essential support to our management team, looking after our PR and marketing activities. It’s a joy to work with them, they have a great understanding of our business and how best to exploit opportunities across our markets. They are always available, attentive and do a very professional job for us. They play a pivotal role in helping us deliver the Metalcraft success story.”
“We worked with Encore for six months and managed to achieve good coverage in our key target publications. Liz and her team were a pleasure to work with, and I’m sure we’ll use their services again in the future!”
“I just wanted to drop you a line to thank you for the work the Encore team has done on our behalf since your engagement with us in April 2013. You will recall from our early meetings that some of my colleagues were a little sceptical as to the benefits of public relations programme. 18 months later and the story couldn’t be much more removed from that initial starting point. Everyone who has become involved in the PR side of the business is very pleased with what we have achieved and is totally sold on the approach we now take. From a personal point of view, I now fully understand that the timing and method of release of information is of huge importance and have witnessed first-hand the benefit of sticking to the plan: I don’t think it’s coincidental that the Prime Minister visited our stand at Farnborough Airshow – our messages of investment, employment creation, research and development and international co-operation have all played their part. I also think the energy we’ve created using considered, strategic method is ten times that of an unplanned, ad-hoc approach. The fact that you and your team are all so professional, energetic and fun to deal with only makes the process so much easier. Thank you!”
“The social media training was very worthwhile, with valuable hints and tips gained to make the world of social networking easier to understand and navigate. We would recommend this training to anyone new to this field.”
“We appointed Encore Communications to help develop a communications plans for nexGworx as we grew our SME. They provided great support and were always responsive to our requirements, helping focus campaigns on our target audiences, growing our social media following and securing high-quality editorial coverage in relevant trade press. I was particularly impressed by their ability to get to grips with technical elements of our offer and their implications for customers quickly, pitching content appropriately for different audiences.”
“We have found a true partner in Encore Communications. They have worked to gain a solid understanding of this early stage technology accelerator and it’s clear they are passionate about finding the right platforms for our brand and our founders. BetaDen has benefitted through the numerous media opportunities, bylined articles, and panel discussions Encore Communications has secured for us. They are always one step ahead in keeping the messaging clear and connected to the new audiences and ecosystem development being connected with our name. As a direct result, we’ve seen real impact for the cohort, wider tech communities and BetaDen. Thank you, Liz and all at Encore Communications!”
“As a firm of solicitors that specialises in a number of areas of law and has many different personalities and PR requirements, straight off the bat Encore was able to spot a good story, making it current and interesting to our potential clients. Their turnaround times and creative thinking are second to none and we have picked up work as a direct result of their coverage. Their knowledge of different media and thinking outside the box is exceptional and I have no doubts in their abilities as PR professionals.”
