Encore achieved positive media coverage in key media outlets including BBC News Online, Nursing Times and PhysioUpdate. BBC Midlands Today also broadcast a feature on its prime-time evening news, tying the story in with a wider piece around nurse recruitment.
A single online article generated over 400,000 views and 39 social engagements, while an article by the Head of School in Nuring Times attracted a further 600,000 unique views.
A private visit was subsequently arranged for the Mayor of the West Midlands, resulting in further media coverage. Most importantly, the university filled its spaces for academic year 2023-24 in record time.