Ultrafilter

Ultrafilter is a multimillion-pound filtration technology specialist supplying sectors such as food, drink and pharmaceuticals. Founded by an entrepreneur originally from Lincolnshire, the business has a rich backstory of talent, drive and international success.

When Covid-19 hit, the founder set up a UK-based mask-manufacturing operation to support the national effort and give back to local communities, while also building meaningful connections with UK health and care sectors for future growth.

Encore Communications were brought in to raise awareness of the new Ultramask brand among local people and key health audiences.

Encore devised a PR strategy built on two powerful narratives:

1. The founder’s story – from selling potatoes door-to-door as a teenager to running a global engineering business.
2. The Big Mask Giveaway – a UK-wide initiative donating masks to towns and villages where people might otherwise struggle to afford them.

Encore developed and placed stories across local print, digital and broadcast media, ensuring each outlet received angles tailored to their audience. The campaign spotlighted the impact of the giveaway events, the science-led quality of Ultramask, and the company’s commitment to UK jobs.

This activity positioned Ultramask as a credible, home-grown alternative to imported masks, and created a platform for wider brand storytelling.

Encore raised national visibility for the Ultramask initiative, generating strong awareness across the regions visited by the giveaway tour.

The enhanced profile supported deeper engagement with local health and care sectors and helped establish Ultrafilter’s presence in the UK market.

Our partnership continued beyond the campaign, with Encore providing ongoing PR and social media support as the business expanded its UK operations.